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Publication at Neuroscience

November 5, 2018

Mobirise

We have published a paper at Neuroscience:

Chaotic and Fast Audiovisuals Increase Attentional Scope but Decrease Conscious Processing. 

In this paper, we analyze the effects of cuts on 36 subjects, using electroencephalographic (EEG) techniques. We also studied how styles of edition in which cuts are inserted affects viewers' perception. Eyeblinks, event-related potentials (ERPs), EEG spectral power and disturbances, and the functional and effective connectivity before and after the cuts were analyzed.

There were marked differences between a video-clip editing style, with greater activities evoked in visual areas, and the classic continuous style of editing, which presented greater activities in the frontal zones. So, according to our results, cuts affect viewers' attention and brain connectivity while watching media content; organized style of edition presents higher greater activity in viewers' frontal areas; non-organized style of edition provokes a higher activity in visual areas. 


Article
Andreu-Sánchez, C., Martín-Pascual, M.A., Gruart, A. and Delgado-García, J.M. (2018). Chaotic and Fast Audiovisuals Increase Attentional Scope but Decrease Conscious Processing. Neuroscience, 394: 83-97. https://doi.org/10.1016/j.neuroscience.2018.10.025 

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Dpt. Comunicació Audiovisual i Publicitat. Edifici I. Facultat de Comunicació. Campus Bellaterra.
Universitat Autònoma de Barcelona. 08193. Cerdanyola del Vallès. Barcelona, Spain.
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