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Easier said than done



Cuts in Media Content

We find that chaotic and fast audiovisuals increase attentional scope but decrease conscious processing, while organized style of edition presents viewers' greater activity in frontal areas. We publish results at Neuroscience. 


Video of Scientific Experiments

We present an audiovisual demonstration of the methods we are using for analyzing visual perception of media content with electroencephalography measurements and high-quality video recording. Our proposal is published at JoVE - Journal of Visualized Experiments.


Brain-Computer Interface

We create a brain-computer interaction environment with animal models. We use a Local Field Potential pattern generated in the PrL cortex and associated with congnition-related behaviors. This pattern triggers the activation of a visual display on an touch screen (iPad®) as part of an operant conditioning task. Our results are published at The Journal of Neuroscience.


Media Editing Styles

We find that the style of the edition of media content affects eyeblink rate. According to our results, MTV editing style inhibits eyeblinks more than Hollywood style and one-shot style. Our results are published at Scientific Reports. 


Media Professionalization

We find that media professionalization affects eyeblink rate. Our findings suggest that the watching of screens steadily over time and making concomitant decisions with a high level of attention, as media professionals do, decreases Spontaneous Eyeblink Rate not only in media contexts, but also looking at live events. Our results are published at PLoS ONE.


Instituto RTVE

We make a research collaboration with Institute of Spanish Public Television. We desgin experiments to find out visual perception's differences related to media content and to media professionalization. 



We patent a device for neuroscientific investigation with our colleagues at UPO. Two years later, the patent is transferred to industry.


Neuroscience Division, UPO

We meet our colleagues at Neuroscience Division at Universidad Pablo de Olavide de Sevilla. We start collaborating with Prof. José María Delgado-García and Prof. Agnès Gruart. They give a great impulse to Neuro-Com Research Group.



Neuro-Com is founded at Audiovisual Communication and Advertising Department at Universitat Autònoma de Barcelona.
The main interest is to join research in Neuroscience and Communication areas.
The project is inspired by a research stay at University of California at Bekeley, with the help of Prof. Elwin Marg, and Prof. Semir Zeki.

Neuro-Com is part of Departament of Audiovisual Communication and Advertising, at Communication Science Faculty in the Universitat Autònoma de Barcelona.

Neuro-Com also works with Neuroscience Division at University Pablo de Olavide.


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Dpt. Comunicació Audiovisual i Publicitat. Edifici I. Facultat de Comunicació. Campus Bellaterra.
Universitat Autònoma de Barcelona. 08193. Cerdanyola del Vallès. Barcelona, Spain.
Email: info(at)
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