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Research on SARS-CoV-2 coronavirus images in the media

April 9, 2020

Coronavirus SARS-CoV-2

Neuro-Com, in a collaboration with the Spanish Public Television Institute (IRTVE), with the involvement of the UAB's Sports Research Institute (IRE), is conducting a study of the perception and emotion that viewers feel, when viewing images used by media to illustrate the SARS-CoV-2 coronavirus, which causes COVID-19.

Our objective is to extract conclusions to help improve information accuracy, quality in scientific dissemination and provide tools to media professionals who must take into account the emotional effect this pandemic, and other similar crises which may arise in the future, can have on society.

To participate in this study, those interested must fill in 15-20 minutes questionnaire. All data will be anonymous and will go towards discovering how different formal elements of the figures representing the COVID-19 virus are perceived by audiences.

Participate in the study here:



Image source: Coronavirus SARS-CoV-2 (NIH NIAID).


Dpt. Comunicació Audiovisual i Publicitat. Edifici I. Facultat de Comunicació. Campus Bellaterra.
Universitat Autònoma de Barcelona. 08193. Cerdanyola del Vallès. Barcelona, Spain.
Email: info(at)
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